1. Purpose of Role
- The Social Media Manager is responsible for developing, implementing, and managing the church’s social media strategy to increase awareness, improve the church’s efforts, and drive engagement across all digital platforms. This role requires strong creativity, analytical skills, and an understanding of digital communication trends.
2. Key Responsibilities
A. Social Media Manager
- Strategy and planning: Develop and implement a social media strategy aligned with business goals and create a content calendar for consistent posting.
- Content creation: Create, curate, and manage a variety of content, such as posts, images, videos, and interactive content, adapting the tone and style for different platforms like Instagram, LinkedIn, and TikTok.
- Community management: Monitor social media channels, respond to comments and messages in a timely and professional manner, and engage with the audience to build relationships.
- Community management: Monitor social media channels, respond to comments and messages in a timely and professional manner, and engage with the audience to build relationships.
- Trend monitoring: Stay up to date on the latest social media trends, tools, best practices, and competitor activity.
- Campaign management: Plan and execute social media marketing campaigns, including organic and paid (advertising) strategies.
B. Communication & Coordination
- Regularly update leadership and team members on campaign performance, engagement insights, and audience sentiment.
- Ensure all messaging across social media aligns with the church tone, values, and strategic direction.
- Provide communication guidance to team members who engage with audiences through social channels.
- Work with cross-functional teams to support product launches, campaigns, and company initiatives.
- Respond to comments, messages, and community interactions in a timely and brand-appropriate manner.
3. Skills and Competencies
- Strong written communication and copywriting abilities.
- Deep knowledge of different social media platforms and their best practices.
- Familiarity with social media management and analytics tools.
- Basic graphic design skills.
- Excellent organizational and project management skills.
- Adaptability and ability to react to real-time events
4. Performance indicator
- Engagement rate and follower growth.
- Media pickup rate and brand compliance.
- Stream uptime and viewership metrics.
- Content delivery timeliness.
- Satisfaction from communication clarity and brand consistency.
5. Working Relationships
- Reports To: Admin Pastor
- Works With: Media Team, IT, & HR/Admin.
Qualifications / Requirements
- Bachelor’s degree in marketing or a related field.
- Minimum of 2–3 years of experience in social media, digital marketing, or content creation.
- Strong understanding of social media, digital marketing, or content creation.
- Social media scheduling tools (Hootsuite, Buffer, Later, Sprout Social)
- Basic understanding of SEO and paid advertising (Meta Ads, TikTok Ads)
- High level of integrity, confidentiality, and commitment to Christian values.
- Strong written and verbal communication skills, with the ability to create content.